Less than one month to go! My Kickstarter launch date is January 23rd, 2024. It's a difficult task, trying to keep everything straight, but I'm trying. Here's what I see:
Whew, that's a lot. And knowing me, I might have forgotten something in there. But hopefully that gives a glimpse into what's going on behind the curtain.
- Game Mechanics [99%]
- The game is solid, haven't made any significant changes in a while. Basically only two loose ends here: we're adding a ship 'difficulty' meter, so ship maps are designated easy, medium, hard, etc.; and I'm still not 100% satisfied with the special feature of the Mero ship, might tweak something there.
- Game Components Specifications [85%]
- I have a good idea of the size and shape of everything that will be in the box. The material, however, is subject to change. Several of the components are going to start as chipboard or wooden, with a potential upgrade to plastic bits depending on funding.
- Two possible significant changes are the box height and the shape of the 'ready' tokens. The box height will need to adjust to fit the components, and I think hexagonal ready tokens will fit the theme and be easier to use than square ones.
- Game Components Graphic Design [95%]
- The design for the game bits is mostly done. We're in the process of adding the previously mentioned difficulty indicators, and cleaning up the ship sheet backgrounds. Still need to redo the ready tokens.
- Game Art [100%]
- Done! We've received art for all five ships and for the box.
- Rulebook Rules [98%]
- Just tweaks at this point. Need to add a blurb for the difficulty indicator, probably near the back of the book. And there are a couple of paragraphs that could be shortened or cleaned up. Oh, and I want to add a clarification about when section points are scored.
- Rulebook Graphic Design [95%]
- Need to incorporate text changes, including moving around illustrations to compensate. Need to add an illustration explaining the ship difficulty indicator. And need to add a 'schematic' view of one of the ships to the front of the book.
- Game Box [98%]
- The graphic design for the box is basically done. However, as mentioned above, there is some ambiguity as to the final height of the box. (The length and width are good.) The box art can easily be modified to fit whatever the box height is, we just need to decide on the final number. This is not a trivial thing, since this will affect the carton shipping size for the game as well as the shape of any sort of organizers that end up in there.
- Game Manufacturing [98%]
- I think I've determined which manufacturing company I want to use. I had a few in the running, but a couple have gone non-responsive on me, and others ended up with their price too high. That is subject to change when I get a final quote after the new year, and once I get in some physical samples of components to check for the quality, but really I don't think either of those will affect the outcome.
- Game Shipping [50%]
- I'm currently chatting with two different shipping and fulfillment companies. At the moment, I'm not sure which I'll end up using. One of the companies is very responsive with their communications and up front with their costs, but Ouch their prices are high; the communication from the other company is more spotty than I would like but I think might be more reasonably priced. I'm being patient for the moment since it is the holiday season, but come January 1st I'd better start getting some solid talks with them.
- Game Distribution [5%]
- This isn't something I think I'm going to be able to do, but we'll see; getting the attention of a big game distribution company is difficult as an indie developer. However, I think I might have my foot in the door at one of the distribution companies, I'm just having trouble establishing a clear line of communication, again probably due to the holidays.
- Kickstarter Page [30%]
- A work in progress. My graphic designer is hammering out the page layout and creating the graphics right now. So far it's looking pretty good; all of the pieces there create a coherent and thematic presentation of the game. It's just not complete yet. We're still working out details like the exact ordering of the sections, and graphics for Kickstarter parameters that are still in flux like the pledge tiers and stretch goals.
- Kickstarter Video [50%]
- Also a work in progress. I've hired a company to create this video for me (since that isn't in my skill set), and provided them with all of the graphic assets they'll need.
- I've also commissioned a voice actor to create a voice-over for the video, as well as used text-to-speech software to generate another voice. (Normally I'd be opposed to using computer-generated voice assets instead of paying an actual actor for their work, but the character in question is the robotic voice of the ship's computer so it's actually appropriate here.)
- Don't have an exact ETA for completion but it should be well before launch day.
- Kickstarter Math [50%]
- I have a good idea of the game's manufacturing price, including what the component upgrades (read: stretch goals) will cost.
- I also have a pretty good idea of how Kickstarter fees work.
- I'm a little hazy on the freight shipping costs, though that should sort itself out after the new year once I'm able to talk to them again.
- Fulfillment shipping costs will be the responsibility of the backers (my apologies to the backers) so that's not part of the calculation.
- I don't know how stuff like import taxes and fees is going to play out, again that's the domain of the shipping companies. (Unfortunately, I don't think I will be able to do 'friendly' shipping outside of North America.)
- My current projected funding goal for the KS is $10,000. This might change based on the final quotes for manufacturing and shipping.
- Kickstarter Tiers [80%]
- My goal is to keep the campaign tiers as simple as possible. Tiers for one, two, and four games, and one VIP tier for anyone that did the pre-campaign reservation. Possibly a 'retailer' tier too, depending on the demand. I want the upgraded bags to be treated as an add-on, available in both the KS and pledge manager.
- The one game tier will likely be $25 (that seems to be the ideal number from both a cost and a perceived value perspective), with the multiple game tiers costing a little less per game (I think $45 for 2, $85 for 4, though those numbers aren't solid yet). Bag add-ons will most likely be $15 each.
- Kickstarter Stretch Goals [60%]
- These are my ideas (not in order):
- Upgrade the cubes from wood to opaque plastic
- Further upgrade the cubes from opaque plastic to translucent plastic with multicolor symbols
- Upgrade the ready tokens from chipboard to plastic
- Upgrade the energy disc from wooden to plastic
- Further upgrade the energy disc to have the 'energy' (lightning bolt) symbol screen printed on
- Upgrade the energy sideboard to be dual-layer, so it can have a 'groove' to slide the energy disc around in
- Upgrade the box with spot UV coating to highlight the ship on the front
- I still need to more accurately price all these out; that will come with the quote update I get from the manufacturing company after the new year.
- These are my ideas (not in order):
- Kickstarter Add-On [50%]
- Bags! I'm still working with the seamstress to get the design of the handmade canvas bags finalized. It's mostly going okay, though there is a little bit of trouble sourcing the materials for the bags. She's managed to shrink the size down to be more manageable, definitely a positive change. She has also offered to attach my company logo in the middle of one of the bag sides, and while it sounds like a great idea in theory I'm still deciding if the result is what I want.
- Online Advertising [50%]
- This is where a lot of my time has been going lately. So far my ads are still kind of in 'test' mode, soaking up mailing list entries and gathering reservations. I assume that's going to change once the new year hits; my plan it to start cranking the ads up and hope that my audience information is close enough that I'll start raking in more interest in the game.
- In-Person Advertising [50%]
- I've been trotting my prototype out to various local game conventions as I can get to them, with pretty good results; most people that play the game really like it.
- I'm currently ramping up efforts to have physical promotional materials created (read: flyers), and get those distributed to various gaming spots around town. So far so good, even if it is a rather expensive endeavor. :P
- Game Reviews [50%]
- I have sent out a total of twelve preview copies to various media content creators. Out of those, I have seen two completed videos so far, and I have promises from about half a dozen others that they will have something up in January. I guess that's a good return?
- I also have a couple of promises from creators that they will do various streams and/or interviews with me around the time of the KS launch. I'm not as confident in these but here's hoping they pan out.
Whew, that's a lot. And knowing me, I might have forgotten something in there. But hopefully that gives a glimpse into what's going on behind the curtain.